54% don’t want or need mobile video

We laughed when they put cameras in our cellphones but now use them extensively. We shrugged when GPS chips appeared in our Blackberrys but wonder how we lived without them. And now we learn more than half of us don’t give a rat’s ass about watching television on a 2.3″ screen. For now.
With apologies to the Harper’s Index, here’s a breakdown of an Accenture survey, according to consumer electronics site Twice.com:
All figures in percent.
The cellphone is my primary source of outside communication (txt, email, yell-ular calls): 79%
I don’t need or want video on my cellphone: 54%
The data charges are too expensive: 14%
Video-capable cellphones are too expensive: 9%
Lots of video channels isn’t enough to convince me to upgrade: 70%
Meantime, while we won’t watch video, we love the idea of mobile web browsing. The number of those of us who can watch video on our mobile phones rose from 12% to 14% in the last year, but web-enabled cellphone use skyrocketed from 8% to 23%. And 1 in 3 of us consider web browsing a critical part of the cellphone experience.
The data also bodes ill for everyone but Apple. the iPod represents 75% of all portable music players sold today. The other 25%? Well, likely they’re using their cellphones. 1 in 4 respondents used their mobile phone to listen to music.
Source: Accenture: Interest In Cellphones For Entertainment Is Picking Up, twice.com

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