Apps Beware: You’ve Got Competition

What you’re looking at here is the way the Internet sees the website. The All New HAINSWORTH.COM uses the latest web design technologies.  Each tile can be told to be bigger or smaller, and take up as much mobile screen real estate as necessary to be easy to read, scroll and use.

While you probably don’t care about HTML5 or CSS3, these two technologies are getting the Internet ready for a simple fact: you’ll soon spend as much time surfing the net on a mobile device as your desktop. And by some estimates half the data traffic online will be from smartphones and tablets by 2014. There are already more mobile devices connected to the Internet than desktop computers. 916,000,000 were shipped last year alone.

And this means competition for apps. Websites that respond to the size of the screen look great on mobile phones — and have the same functionality. “App” is the root of the word “Application” — think your word processor, music player or game. You don’t perform such specialized tasks on a website. A “responsive website” doesn’t need approval from an app store every time it needs a bug fix, upgrade or new feature.

Before a news, magazine, or other content producing company spends big bucks developing a app it might not really need, it should ask: would a website using HTML5 and CSS3 be a better option?

And if you go with an app: it’s going to have to knock people’s socks off — because even Angry Birds is available for the web browser.

[iconbox title=”$ADBE Investors note” icon=”dialog-warning.png”]This fancy new website works without Adobe Flash, not even the slideshows or videos need it. Steve Jobs was right. The future is HTML5. What does this mean for Adobe? [/iconbox]

Michael is a Toronto-based broadcaster, technology enthusiast, amateur photographer, and secret agent.
More articles by: Michael


  1. An additional advantage HTML5 has over Objective C, the language of apps is that so many more know HTML5 that cost to code is considerably lower.

    The disadvantage is the reliance on a steady and strong Internet connection.

    The iTunes app store will supplant many search engines and therefore to be absent is to be vulnerable to your commercial competitors who have optimized their marketing collateral in iOS.

    1. Interesting idea –You think that iOS users will first go to the App Store looking for a company-specific app instead of just visiting their website?

  2. If I’m heading to Paris I’ll check out the travel apps reducing my roaming data risks later.

    If I’m selling a yacht I’ll demo it on a tablet, check out Meridian’s app.

    If I’m doing a school project on GE I’ll be blown away by their annual report apps amazing animation.

    If I’m looking to send an Eco-friendly digital gift to a friend I’ll send an app I know they’ll love leaving exhausting mall trips and wrapping paper litter to the Walmartyrs.

    If you’re looking for a prank to celebrate 4/20 get ye to the app store.

    So ya I think the App Store will be in the top three searches and not being there hands your lunch to the other guy.

    1. Couldn’t disagree more. Think demographics: my wife never goes to the App Store when she wants to look up something. She always goes to the web. Smart sites recognize mobile devices and pop-up messages letting visitors know there’s an app.

      I bought a GoPro Hero2 video camera today from Best Buy. I didn’t bother to download the app — I went straight to the website and sure enough I was redirected to a web app.

      I think Apps are fantastic (heck, I host a show dedicated to them) but with most studies showing smartphone users rarely download apps, it makes good business sense to have a mobile friendly website.

      More importantly — how can a tech saavy guy like you not have a gravatar? 😉

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