What you’re looking at here is the way the Internet sees the website. The All New HAINSWORTH.COM uses the latest web design technologies. Each tile can be told to be bigger or smaller, and take up as much mobile screen real estate as necessary to be easy to read, scroll and use.
While you probably don’t care about HTML5 or CSS3, these two technologies are getting the Internet ready for a simple fact: you’ll soon spend as much time surfing the net on a mobile device as your desktop. And by some estimates half the data traffic online will be from smartphones and tablets by 2014. There are already more mobile devices connected to the Internet than desktop computers. 916,000,000 were shipped last year alone.
And this means competition for apps. Websites that respond to the size of the screen look great on mobile phones — and have the same functionality. “App” is the root of the word “Application” — think your word processor, music player or game. You don’t perform such specialized tasks on a website. A “responsive website” doesn’t need approval from an app store every time it needs a bug fix, upgrade or new feature.
Before a news, magazine, or other content producing company spends big bucks developing a app it might not really need, it should ask: would a website using HTML5 and CSS3 be a better option?
And if you go with an app: it’s going to have to knock people’s socks off — because even Angry Birds is available for the web browser.
[iconbox title=”$ADBE Investors note” icon=”dialog-warning.png”]This fancy new website works without Adobe Flash, not even the slideshows or videos need it. Steve Jobs was right. The future is HTML5. What does this mean for Adobe? [/iconbox]