What happens when the music industry’s dirty little secret is used on the news? Hilarity, that’s what.
The Auto-Tune is the music industry’s audio version of Photoshop. It’s allegedly been used to fix the off-key singing of Britney Spears, Reba McEntire, Faith Hill and was used to create the yodel-esque effect in Cher’s 1998 hit Believe. It’s apparently so commonplace in the profession, that Seattle band Death Cab for Cutie appeared on the 51st Grammy Awards wearing blue ribbons to protest the use of the technology.
Another reason to hate the oil industry: Auto-Tune was the result of research into using sound to search for crude. (Click to enlarge)
It was created by Andy Hildebrand, an 18 year oil industry veteran who specialized in the signal processing used to map the Earth to determine where the crude was. Apparently it corrects crude voices, too. After taking some music courses, he focused his audio tuning expertise on the recording industry.
Antares Audio Technologies offers Auto-Tune in both a plug-in for various professional audio editing software packages and as a stand-alone rack-mounted unit for use in live performances, Britney.
Well, my wife wears makeup. Is that evil?
– Andy Hildebrand, when asked if his Auto-Tune software was “evil.”
Not everyone agrees that it’s that simple.
I think over the last 10 years, we’ve seen a lot of good musicians being affected by this newfound digital manipulation of the human voice, and we feel enough is enough.
– Death Cab for Cutie frontman Ben Gibbard
The maker of Auto-Tune has a slogan: “for all the voices in your head.” Sir George Martin (photo), sometimes referred to as the fifth Beatle, was quoted as saying that John Lennon was never satisfied with the sound of his voice. The first Beatle is considered one of the most processed voices in music history. Martin explains that Lennon couldn’t reconcile the difference between what he heard coming out of his mouth, and what came back through his ears on playback.
Loading …Clearly, if there’s one industry that needs an Auto-Tune, its television news. These days, stories fall flat and reporters hit on only the low notes. New York City-based Michael Gregory is “auto-tuning the news, one story at a time.” On Gregory’s Facebook fan page, he describes his genre as “disco funktown pop.” He also lists his band interests as “whole milk, poached eggs, oregano, strawberry shortcake.”
Source: Auto-Tune the News #2, Michael Gregory YouTube channel (Video)
Source: Michael Schmoyoho Gregory, Facebook.com Fan Page
Source: Auto-Tune, Wikipedia.org
Source: The Gerbil’s Revenge, The New Yorker
Source: Death Cab for Cutie protests Auto-Tune, Twisted Ear
Source: George Martin, Wikipedia.org
Screenshot: Auto-Tune evo, Antarestech.com
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Auto-tuning the news, one story at a time
What happens when the music industry’s dirty little secret is used on the news? Hilarity, that’s what.
The Auto-Tune is the music industry’s audio version of Photoshop. It’s allegedly been used to fix the off-key singing of Britney Spears, Reba McEntire, Faith Hill and was used to create the yodel-esque effect in Cher’s 1998 hit Believe. It’s apparently so commonplace in the profession, that Seattle band Death Cab for Cutie appeared on the 51st Grammy Awards wearing blue ribbons to protest the use of the technology.
Another reason to hate the oil industry: Auto-Tune was the result of research into using sound to search for crude. (Click to enlarge)
It was created by Andy Hildebrand, an 18 year oil industry veteran who specialized in the signal processing used to map the Earth to determine where the crude was. Apparently it corrects crude voices, too. After taking some music courses, he focused his audio tuning expertise on the recording industry.
Antares Audio Technologies offers Auto-Tune in both a plug-in for various professional audio editing software packages and as a stand-alone rack-mounted unit for use in live performances, Britney.
Well, my wife wears makeup. Is that evil?
– Andy Hildebrand, when asked if his Auto-Tune software was “evil.”
Not everyone agrees that it’s that simple.
About the author
See what else Michael has written about on the topics of Andy Hildebrand, Antares Audio Technologies, Auto-Tune, Ben Gibbard, Britney Spears, Cher, Death Cab for Cutie, disco, Facebook, Faith Hill, funktown, Grammy Awards, Michael Gregory, plug-in, rack-mounted, Reba McEntire, signal processing, strawberry shortcake.
