RSS

Jan 20
2009

A Brief History of HAINSWORTH.COM

A pictorial excerpt from 2004′s best selling non-fiction, HAINSWORTH.COM: an Internet Powerhouse by staff historian Richard Burdett.

12 year old Charlotte Hainsworth plays an original 1904 upright that bares her family name

12 year old Haley Hainsworth plays an original 1904 upright that bares her family name

Prior to becoming the Internet powerhouse it is today, HAINSWORTH.COM had humble roots. At the turn of the last century, Edison Hainsworth, fresh off a boat from London, began a small but profitable piano company. Using skills first taught to him in the old country, he and his three sons began creating pianos of astounding quality, taking the country by storm, and playing a nascent role in the coming Jazz age. Many claim Al Jolson’s earliest recording were all accompanied by the strident keys of an original Hainsworth.

A recently discovered HAINSWORTH.COM advertisement uncovered during building demolition at Queen St. East and Carlaw Avenue in Toronto, Canada

A recently discovered HAINSWORTH.COM advertisement uncovered during building demolition at Queen St. East and Carlaw Avenue in Toronto, Canada

What happened next is a point of significant speculation in the business world. Although official business documents from the 30s are now a rare find, there are still some clues that tell us about the subsequent years. Norman Mailer’s well researched, but critically drubbed biography, “Hainsworth Its Weight In Gold”, recounts the company’s shift to the Internet. However, those looking for clues were given a gift in the fall of 2003. It occurred at a building demolition site at Queen St. and Carlaw Ave. The remains of an early ad from HAINSWORTH.COM showed how serious the venture had become. Using state of the art fibre and paint dating technology, historians place the date of the ad in or around 1934. They also point to the fact that the ad itself had the date 1934 in it. (it has since been removed due to high lead levels)

1951 The HAINSWORTH.COM Television Hour

The HAINSWORTH.COM Television Hour, 1951

The Fifties brought “The HAINSWORTH.COM Variety Hour”. Originally hosted by Steve Allen, its glory days hit in the late 50s when permanent host James “Jimmy Boy” Lerner brought his own brand of wit and personality to the broadcast. Eclectic guests included Groucho Marx, The North Korean Military Acrobatic Squad, and occasional cameo appearances by U.S. President Dwight D. Eisenhower, whose 1956 appearance became the stuff of pop culture legend when he uttered the now famous catch phrase, “Just nuke me, Jimmy Boy!” The show finished its successful run in 1959, when it was replaced on Saturday evenings by “Gunsmoke”

A declassified photo reveals HAINSWORTH.COM's connection to cold war espionage

A declassified photo reveals HAINSWORTH.COM's connection to cold war espionage

Recently declassified files reveal HAINSWORTH.COM was extensively involved in espionage for the allies during the Cold War. In 1957, Hainsworth.com president Joesph P. Hainsworth was approached by REDACTED to look into REDACTED REDACTED REDACTED. Not long after, REDACTED REDACTED became involved. Clearly, the government of REDACTED REDACTED REDACTED REDACTED. Although not present at the REDACTED REDACTED they were very aware of the use of REDACTED REDACTED REDACTED. He never recovered.

The panels that started it all

The panels that started it all

Andy Warhol was so enthralled with HAINSWORTH.COM that he insisted on doing a series of paintings that became the template for his now classic pop art style. In 1961, Campbell’s Soup president Michael Jenkins went to a party/showing at Warhol’s Chelsea loft, which featured a 20 foot, three canvas work, “Hainsworth.com #12″ Jenkins was reportedly so taken by the piece, he immediately commissioned Warhol to work on a rebranding campaign for Campbell’s. Unfortunately he also got so drunk, he tripped over Warhol’s feet and landed face-first in the artist’s lap. “I said I’d do it, Mike, but I appreciate the extra effort to convince me.”

s

This blockbuster film is now available on DVD, Blu-Ray and iTunes HD

In the 80s, films with a HAINSWORTH.COM theme were becoming a genre unto themselves. In 1980 alone, “Ordinary Hainsworth”, and “The Hainsworth Syndrome” were released to critical acclaim and a raft of Oscar nominations. The high water mark however, was the eponymous blockbuster, “HAINSWORTH.COM”, released in November of 1984. It dominated the Christmas movie season, besting the other hit of the season, Beverly Hills Cop by raking in a then unheard of 12 million dollars in its opening weekend.

East German workers whitewash a HAINSWORTH.COM pro-unification poster

East German workers whitewash a HAINSWORTH.COM pro-unification poster

In 1985, at the request of Pres. Ronald Reagan, HAINSWORTH.COM’s cold war espionage experience was put to work helping undermine the communists in East Germany. Then Chancellor Erich Honecker went so far as to call the company out in a speech to fellow Warsaw Pact leaders in 1986. “Insidious and constant attacks of a non military nature by such questionable and easily duped entities such as Hainsworth.com, and this new company, Haliburton, will not go unanswered.”

HAINSWORTH.COM in the 1990s

HAINSWORTH.COM attempts a logo change, 1991

The nineties were not good to HAINSWORTH.COM. Years of excess came to an abrupt end, and the company entered a period of steep decline and extensive soul searching. The reasons for the fall were numerous, but largely involved interim president Paul “Scooter” Hainsworth making unwise and heavy investments in an enterprise known as “phone ouija.” This proved costly.

At the height of the Dot Com Boom, the site became synonymous with The World-Wide Web

At the height of the Dot Com Boom, the site became synonymous with The World-Wide Web

HAINSWORTH.COM's failed foray into music with the family's socialite outcast

HAINSWORTH.COM's failed foray into music with the family's socialite outcast

The height of the dot com boom however brought HAINSWORTH.COM to a new wave of popularity. With high profile internet site sprouting from all corners of the world, people finally began to understand what this whole “interweb” thing was about. When the bubble burst a year later, the company, having a long history of riding out tough times, hunkered down and waited.

They were not idle however. In 2006, they launched a less than successful foray into the music industry. Most of their attention was focused on creating a pop star out of family socialite Paris Hainsworth. Immeasurable amounts of money were poured into her career. However her moderate vocal skills, combined with a history of rehab, and poor reviews for her debut album, “Two Lungs, One Me” led to a quick retreat from the business, and a name change to protect the family.

hi

The goings-on at this Hamilton, Ontario plant remain a mystery to the public

Today’s HAINSWORTH.COM is engaged in a “back to basics” business model, as this recently opened plant in Hamilton illustrates. No one at the company has said publically what is being produced at the plant, however there is a building sense of anticipation for the upcoming Hainsworld Expo in San Francisco, where C.E.O. Michael Hainsworth will deliver his annual keynote address.


Looking to insert yourself into a magazine cover, plaster your puss on a wall or send yourself back in time? Visit the free Photofunia.com or the pay site LetterJames.com

Tags: , , , , , ,

One Response to “A Brief History of HAINSWORTH.COM”

  1. matt says:

    i like how you “failed” to note the marketing folly(?) of “new hainsworth”, only to bring it back as “hainsworth classic”, to booming sales. irregardless(?), a highly entertaining article.

Leave a Reply

Known Associates


  1. Alan Cross is a radio legend.

  2. Bruce Sellery is a former colleague who’s passionate about people managing their money

  3. Carmi Levy is the broadcast media’s go-to guy who truly knows his stuff.

  4. Cory Doctorow is someone I knew before he was famous for editing Boing Boing, jet-setting around the world to protect freedoms you didn’t know you were losing, and writing novels. And he even still returns my emails.

  5. Craig Sebastiano is a television and print writer. Got something that needs writin’? Craig’s your man.

  6. Jason Tan is a film guy who is pretty laid back for someone who’s done some pretty cool stuff.

  7. Jon Nye & The Hackits - the hard rockinest guys with day jobs.

  8. Lindsay Smith is one of the geekiest girls I know. And coolest.

  9. Lou Schizas is the Happy Capitalist.

  10. Matthew Ingram is one of the smartest guys in tech reporting today.

  11. Richard Burdett is a great portrait and news photographer who gets to work with beautiful models. I hate him.

Tag Cloud


3G 3GS 1937 accelerometer ad advertisement alcohol Al Jolson Andy Warhol Apple appliance Barack Obama Barbie Better Contracting Blackberry Bonaparte botnet Bree briefcase Bush Captain Kirk car cat catacombs cathedral CDMA cellphone CFNY Charles Darwin Chiat/Day China church City of Light classified ad CMS CNN condom cop Cornered Criggo curse Daily Mail Darwin David Letterman Dell dinosaur dishwasher DNA dolls Dubya Economics EFF Eiffel Tower espionage eulogy evolution Facebook farming Film firmware France Gare du Nord geoeye George W. Bush goat GPS Grand Salon Greece Greenpeace Gustave Eiffel HAINSWORTH.COM HAPPYCAPITALISM.COM HDR headline High Dynamic Range high school Hollywood house housewife ice ice palace illustration iPhone iPhone 3GS iPod iTunes Jaguar Josh Sullivan K790a Kensington Palace Kodak laptop Late Show leather Lieutenant Uhura location-aware Los Angeles Times Lou Schizas Louvre Macintosh marital aid Mattel Media Michael Jackson Microsoft Mini 12 mob mobile phone Modern Mechanix movie MP3 Musee De La Poupee museum music Napoleon Natural History netbook New Scientist newspaper New York night Nintendo Norman Mailer Notre Dame Cathedral Obama Palm panorama panoramic photograph panoramic photography Paris penis Pentax Peter Griffin photograph Photoshop Pixar police Popular Mechanics porn portfolio Pre President privacy qtvr radio rating recession religion repair Research in Motion robots.txt Rogers Wireless satellite Second World War Seine sex sexy sick sleep smartphone Sony Ericsson sperm Star Trek Star Wars stem cell Steve Allen Still Photography telecommunications Television Terms of Service ticket tilt-shift Top Ten Toronto TOS traffic trailer train station Travel TSA Twitter UFO Vanity Fair Variety Hour Versailles Video video game video game console Vietnam virus voodoo war Washington website White House whitehouse.gov Windows Wired.com Wordpress Youtube