Jan
20
2009
A Brief History of HAINSWORTH.COM
A pictorial excerpt from 2004′s best selling non-fiction, HAINSWORTH.COM: an Internet Powerhouse by staff historian Richard Burdett.
Prior to becoming the Internet powerhouse it is today, HAINSWORTH.COM had humble roots. At the turn of the last century, Edison Hainsworth, fresh off a boat from London, began a small but profitable piano company. Using skills first taught to him in the old country, he and his three sons began creating pianos of astounding quality, taking the country by storm, and playing a nascent role in the coming Jazz age. Many claim Al Jolson’s earliest recording were all accompanied by the strident keys of an original Hainsworth.

A recently discovered HAINSWORTH.COM advertisement uncovered during building demolition at Queen St. East and Carlaw Avenue in Toronto, Canada
What happened next is a point of significant speculation in the business world. Although official business documents from the 30s are now a rare find, there are still some clues that tell us about the subsequent years. Norman Mailer’s well researched, but critically drubbed biography, “Hainsworth Its Weight In Gold”, recounts the company’s shift to the Internet. However, those looking for clues were given a gift in the fall of 2003. It occurred at a building demolition site at Queen St. and Carlaw Ave. The remains of an early ad from HAINSWORTH.COM showed how serious the venture had become. Using state of the art fibre and paint dating technology, historians place the date of the ad in or around 1934. They also point to the fact that the ad itself had the date 1934 in it. (it has since been removed due to high lead levels)
The Fifties brought “The HAINSWORTH.COM Variety Hour”. Originally hosted by Steve Allen, its glory days hit in the late 50s when permanent host James “Jimmy Boy” Lerner brought his own brand of wit and personality to the broadcast. Eclectic guests included Groucho Marx, The North Korean Military Acrobatic Squad, and occasional cameo appearances by U.S. President Dwight D. Eisenhower, whose 1956 appearance became the stuff of pop culture legend when he uttered the now famous catch phrase, “Just nuke me, Jimmy Boy!” The show finished its successful run in 1959, when it was replaced on Saturday evenings by “Gunsmoke”
Recently declassified files reveal HAINSWORTH.COM was extensively involved in espionage for the allies during the Cold War. In 1957, Hainsworth.com president Joesph P. Hainsworth was approached by REDACTED to look into REDACTED REDACTED REDACTED. Not long after, REDACTED REDACTED became involved. Clearly, the government of REDACTED REDACTED REDACTED REDACTED. Although not present at the REDACTED REDACTED they were very aware of the use of REDACTED REDACTED REDACTED. He never recovered.
Andy Warhol was so enthralled with HAINSWORTH.COM that he insisted on doing a series of paintings that became the template for his now classic pop art style. In 1961, Campbell’s Soup president Michael Jenkins went to a party/showing at Warhol’s Chelsea loft, which featured a 20 foot, three canvas work, “Hainsworth.com #12″ Jenkins was reportedly so taken by the piece, he immediately commissioned Warhol to work on a rebranding campaign for Campbell’s. Unfortunately he also got so drunk, he tripped over Warhol’s feet and landed face-first in the artist’s lap. “I said I’d do it, Mike, but I appreciate the extra effort to convince me.”
In the 80s, films with a HAINSWORTH.COM theme were becoming a genre unto themselves. In 1980 alone, “Ordinary Hainsworth”, and “The Hainsworth Syndrome” were released to critical acclaim and a raft of Oscar nominations. The high water mark however, was the eponymous blockbuster, “HAINSWORTH.COM”, released in November of 1984. It dominated the Christmas movie season, besting the other hit of the season, Beverly Hills Cop by raking in a then unheard of 12 million dollars in its opening weekend.
In 1985, at the request of Pres. Ronald Reagan, HAINSWORTH.COM’s cold war espionage experience was put to work helping undermine the communists in East Germany. Then Chancellor Erich Honecker went so far as to call the company out in a speech to fellow Warsaw Pact leaders in 1986. “Insidious and constant attacks of a non military nature by such questionable and easily duped entities such as Hainsworth.com, and this new company, Haliburton, will not go unanswered.”
The nineties were not good to HAINSWORTH.COM. Years of excess came to an abrupt end, and the company entered a period of steep decline and extensive soul searching. The reasons for the fall were numerous, but largely involved interim president Paul “Scooter” Hainsworth making unwise and heavy investments in an enterprise known as “phone ouija.” This proved costly.
The height of the dot com boom however brought HAINSWORTH.COM to a new wave of popularity. With high profile internet site sprouting from all corners of the world, people finally began to understand what this whole “interweb” thing was about. When the bubble burst a year later, the company, having a long history of riding out tough times, hunkered down and waited.
They were not idle however. In 2006, they launched a less than successful foray into the music industry. Most of their attention was focused on creating a pop star out of family socialite Paris Hainsworth. Immeasurable amounts of money were poured into her career. However her moderate vocal skills, combined with a history of rehab, and poor reviews for her debut album, “Two Lungs, One Me” led to a quick retreat from the business, and a name change to protect the family.
Today’s HAINSWORTH.COM is engaged in a “back to basics” business model, as this recently opened plant in Hamilton illustrates. No one at the company has said publically what is being produced at the plant, however there is a building sense of anticipation for the upcoming Hainsworld Expo in San Francisco, where C.E.O. Michael Hainsworth will deliver his annual keynote address.
Looking to insert yourself into a magazine cover, plaster your puss on a wall or send yourself back in time? Visit the free Photofunia.com or the pay site LetterJames.com Tags: Al Jolson, Andy Warhol, espionage, HAINSWORTH.COM, Norman Mailer, Steve Allen, Variety Hour












i like how you “failed” to note the marketing folly(?) of “new hainsworth”, only to bring it back as “hainsworth classic”, to booming sales. irregardless(?), a highly entertaining article.